Design Is Storytelling


This book explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives.

Ellen Lupton
Design Is Storytelling
Cooper Hewitt, Smithsonian Design Museum, 2017
Illustrated by Jennifer Tobias
Cover design by Jason Gottlieb




CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414