This book explores a variety of techniques to stimulate fresh thinking and to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Included are informal strategies that are ideal for quick, seat-of-the-pants thinking as well as formal research methods. Learn to approach problems through focus groups, interviewing, brand mapping, and co-design.
Ellen Lupton, editor Graphic Design Thinking: Beyond Brainstorming Princeton Architectural Press and Maryland Institute College of Art, 2010
Cover design by Lauren Adams
CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414