Graphic Design in the Mechanical Age

Drawing on a spectacular private collection of twentieth-century posters, ads, photomontages, and graphic ephemera, this book showcases more than two hundred examples of progressive graphic design from the 1920s and 1930s. The selections represent the work of Soviet, European, and American avant- garde designers and artists who used the new technologies of mass production and distribution to market everything from salad oil to communism to the avant-garde itself. 


Deborah Rothschild, Ellen Lupton, and Darra Goldstein
Graphic Design in the Mechanical Age: Selections from the Merrill C. Berman Collection
Yale University Press in conjunction with Williams College Museum of Art and Cooper Hewitt, Smithsonian Design Museum, 1998

Download essay by Ellen Lupton, “Design and Production in the Mechanical Age,” Academia.edu





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