How Posters Work

The book is organized around active design principles. Concepts such as Simplify, Focus the eye, and Exploit the diagonal, are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work shows how some of the world's most creative designers have mobilized principles of layout, composition, psychology and rhetoric.


Ellen Lupton
How Posters Work
Cooper Hewitt, Smithsonian Design Museum, 2015
Cover image by Felix Pfäffli




The exhibition at Cooper Hewitt, Smithsonian Design Museum, presented as a design primer.
Designed by Ellen Lupton


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