This classic type book provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers typography essentials, from typefaces and type families, to kerning, tracking, and using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.
Ellen Lupton Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students Princeton Architectural Press, 2010. 2nd Edition
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